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Overview

You can create Conversion Rates Reports for regular or rebilling transactions. Regular transactions are typically transactions in which your customers purchase a product or service from your site. Rebilling transactions are transactions such as subscription services. When a customer successfully completes a Regular or Rebilling transaction, this is considered a conversion.

Generating a Conversion Rates Report

To create a Conversion Rates Report:

From the Menu bar, press Operations > Conversion Rates.
From the Type of Orders list, select the order type: Regular or Rebilling.
Select the type of transactions to view in the report, Completed Transactions or Abandoned Transactions. When you choose to view Completed transactions, you must define which type of completed transactions to view from the Completed Transactions list: Successful and Declined or Successful Transactions.
The By unique E-Mail checkbox displays conversation rates according to unique user email addresses. This allows you to view how many unique customers converted on your site. You can leave this checkbox clear to view all the conversions together in the report.
From the Time Scale list, select how the report divides the units of time for the report, hourly, daily, monthly, or yearly. When you select an option from the list, a new filter is displayed under the End Date & Hour field. The new filter defines how far back the report reports according to the option you selected in the Time Scale list. For example, if you select Monthly, the No. of months back in time filter is displayed.
From the End Date & Hour field, enter the end date of the report. OR,
Select the end date from the date selector by pressing and choosing the relevant date.
From the Report Type field, select how the report is to be displayed by selecting: Draw Chart or Draw Table. The Chart and Table are explained below.
Press Run Report. The report is displayed.

Conversion Chart

Above the chart appears the range of the conversion report. The Y axis details the amount of events, while X axis details the time period of the report.

Feature	Description
Total Visits	This factor, in blue, displays the total amount of user traffic during the given time period.
Successful and declined transactions	This factor, in yellow, displays the amount of converted transactions, regardless as to whether or not the transactions were successful.
Conversion rate	This factor, in green, displays the percentage of successful conversions from the total amount of user traffic.

Conversion Table

Above the table appears the range of the conversion report.
The Conversion Table displays the following information:

Fields	Description
[Timeframe] (Hour, day, Month, Year)	The time period is listed in increments as previously selected from the search parameters.
Total	This column displays the total amount of user traffic during the given time period.
Successful and declined transactions	The amount of converted transactions, regardless as to whether or not the transactions were successful.
[Time Rate] (Hour, day, Month, Year) Rate	The percentage of successful conversions from the total amount of user traffic.

Below the table appears the total amount of traffic, conversions, and rate for the given time frame.